Another great reason for being part of a start-up

It's tough and anyone who's done it will surely agree. It's tough enough that if it wasn't largely driven by the passion of it's founders, employees and even external investors (if you've been fortunate enough), the chances for success are very limited. 

Max Kalehoff has a great post on Why Passion Matters in a hyper-competitive market and outlines a few key places in business that are sensitive to passion:

In my experience, there are a few places in business especially sensitive to passion:

• Listening and understanding your customers and the market.
• Innovating based on your market insight and intuition.
• Building your product with quality and speed.
• Ensuring the highest aesthetic and usability.
• Refining your product over and over and over again, until it’s better and better and better.
• Paying attention to all the details and signals that comprise the experience.
• Inspiring your employees, customers, investors and other stakeholders.
• Engaging and collaborating with customers.
• Fixing things quickly when they go wrong - and then making them far better.
• Using your product yourself and recommending it to friends because you truly believe it’s the best.

Businesses with passion tend to excel in these areas, while businesses that don’t tend to just get by or break. I know - this is all obvious. But the irony is that most businesses and brands I encounter come up short.

Maybe this is part of the reason why start-ups are so supportive of each other. When you meet someone passionate about that they are doing, you naturally support them. Are you passionate about what you do?