Thursday, January 17, 2008

MacWorld 2008 Keynote review

There is no doubt that Apple puts out some great products and some great ideas. Steve Jobs proved this once more at Macworld 2008 yesterday.

It was good to see Apple finally finding a spot for AppleTV. Apple TV was one of those awkward products and now only until the release of video rentals, integration with Flickr and YouTube does it find it's place. In fact, I think it's time for me to pick one up.

One thing Apple does well is make things simple and strives for simplicity in everything it does. This includes the single button mouse to the iPod and to the iPhone (plus everything in between). During the Napster days when all the labels were resisting change, Apple came along and offered iTunes. Just about everyone has downloaded music either from Napster, BitTorrent or one of it's clones (and those who say they haven't are lying) but what iTunes did was make it easy. At 99 cents a song, searching, downloading, burning etc. is not worth the trouble. Now the same is being done for video.

Time Capsule = brilliant. There isn't a reason why every household shouldn't have one.

Now for the MacBook Air. No doubt that it is a beautiful machine. It being so thin is a bonus (I'm quite happy with my MacBook) but what really impresses me are some of the other advancements.
  • Battery life
  • Wireless innovations
  • Environmentally friendly screen and board (mercury, arsenic, BFR and PVC free)
  • Touchpad gestures
  • Dropping of the optical drive (though it was of no surprise - after all they were the first to drop the floppy)
The iPod touch and iPhone did get some interesting new applications and capabilities but it is just a matter of time before these two become one. Everyone wants music, video, pictures, camera and phone in a portable package. As more features come out, technical advancements are made and prices come down, along with worldwide adoption rates of these technologies, a single device is the way to go.

One thing that MacWorld 2008 keynote did not deliver was a reasonably priced monitor. The cinema displays are definitely nice but as far as I'm concerned, Dell still has the market on reasonable monitors.

So the winners as a result of the latest keynote are all Mac users, anyone about to switch to Mac, all consumers of media, the studios and Intel. The losers are those still not using Apple products and Dell.

And by the way, Flickr is still on the winners side.


Final mention - great performance by Randy Newman.



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